Deliver an exceptional Toyota European Retailer Meeting (ERM) for 5,000+ dealers and partners from 28 European countries
Minimise event environmental impact and carefully consider resource consumption.
Solution
London selected for excellent access and transport links, central hotels and ExCeL's green credentials
Engagement process included creation of on-line registration in 28 different languages with multi-lingual support team
Split back-to-back in two waves delegates attended a three-day/two-night programme, involving flawless execution of travel & hotel bookings, ground transportation, catering and a social programme
Event included organising 22 private country dinners & 23 regional meetings, sightseeing, the main business meetings, car exhibition and gala dinner
Event analysed to minimise environmental impact – 19,248 kilos of cardboard, glass, plastic, paper, food waste and build materials recycled
Best practise in movement of delegates and staff – included measuring CO emissions of all transport, use of hybrid cars and charter flights
Local wasteland was transformed into a community garden instead of guest gifts.
Results
89% of guests rated their experience as ‘excellent' or ‘good'
Event deemed highly successful from logistical and motivational point of view
Recycling at the event equated to the weight of 476 average people.
