To create a unique launch leaving dealers enthused about new commercial products
To reinforce relationships, empower dealers and give them the confidenc to promote and sell the new products
To create an experiential event that reflecte quality but stayed within budget.
Solution
The luxury five-sta hotel Luton Hoo provided a high-end look to match the Miele brand for 75 guests
A simple, fluid but concise programme boasted networking opportunities and enabled informative presentations to highlight the brand's key success factors
A captivating animation sequence accompanied the product reveal – pioneering 3D mapping technology was used, but kit was kept to a minimum to control costs.
Results
A highly motivated dealer network excited around the new product sales opportunities.
