Re-establish the Integrity platform following the launch of the Intel Montecito processor
Underline HP's capabilities and heritage as an innovator, providing solutions and partnerships to customers.
Solution
Devising an accessible event experience aimed at account managers, channel partners, customers and press
Strong theme and agenda celebrating the heritage, vision and future of HP, debating the imperatives of today's business, showcasing Integrity, software partners and customers
Strategic selection of The Royal Horticultural Halls in London – a flexible venue with presence and history
Pre-event registration for delegates on a bespoke and secure website to capture data and issue materials prior to the event
The event was full so Grass Roots set up an overflow room for client staff, leaving priority guests in the main show area.
Results
Attended by 450 senior decision makers
$16m sales directly attributed to the event after 6 months (part of an 18 months sales cycle)
Significant press coverage achieved for HP
Springboard for ongoing marketing activity building awareness of Integrity products.
