Maximise communication and networking opportunities at a global, regional and local level
Build a sense of community around the Hertz brand
Provide sponsors with meaningful networking time with the franchisees
Communicate strategic messages and guiding business principles
Solution
Hedsor House, quintessentially English, overlooking the river Thames, was the perfect venue to reflect the 2011 theme 'Making History!' The convention opened with a 'sponsors village' networking event and a partner programme which included spa experiences, and a Windsor and Eton tour. In the evening, guests gathered for a magical Georgian themed dinner, complete with period costumed footmen, a string quartet, jugglers, strongmen and magicians.
The following day offered more conference and networking opportunities, followed by traditional outdoor pursuits of clay pigeon shooting, archery and a falconry display. The convention reached its climax with a highly energised 'Urban' themed gala dinner with street dancers, beat boxers, an interactive graffiti wall and a jaw-dropping fireworks display.
Grass Roots fully project managed all aspects of event management, logistics, communications, IT and delegate care. The 190 delegates were able to register and book on-line via a dedicated web portal, which accepted all their travel and personal information.
Results
Feedback showed that the franchisees left the convention feeling more engaged and passionate about Hertz.
Of those delegates that responded, the overall event organisation and on-site service was rated more than 8 out of 10.
