To communicate, support and build relationships with a global audience of graduates in the period between accepting a job offer and starting work; and beyond
To facilitate engagement with graduate recruits early in their lifecycle of employment
To enable the sharing of information and best practice and to create a sense of community.
Solution
Build an standalone on-line campus for community
A combination of social media channels incorporated to enable users to create blogs, forums, picture galleries and a 'friends' list
Individuals able to share experiences and build relationships with fellow recruits globally
Technology allows the client to create, update and moderate site content in real-time
Environmentally-friendly alternative to a printed handbook.
Results
Entire website custom-built in eight weeks
Client regained time previously spent addressing queries and distributing information
A valuable source of information for graduates, helping engagement with the firm
Reduction in the number of graduates failing to take up a place post-offer.
