Stage a conference to bring 250 employees together to recognise and celebrate success
Communicate the internal re-brand to Danone Baby Nutrition and enable networking
First official speaking opportunity for the new MD to address the whole company
The Royal Spa Hotel, Evian, was the preferred venue.
Solution
Grass Roots delivered a participative and engaging event
The stunning backdrop of the mountains surrounding Lake Geneva was maximised in the visual theming and conference messaging – ‘Good to Great'.
Delegates designed and filmed their own adverts to promote the company's values. All areas of the resort, from the gym to the heliport, were used in the films to enhance their messages
Every detail, from initial delegate communication and registration through a dedicated website, to onsite logistics, was flawlessly executed to ensure a first class delegate experience
Local suppliers were utilised in line with the CSR policies of both Danone Baby Nutrition and Grass Roots.
Results
Many participants considered the event to be the ‘best ever', and 95% of delegates that responded rated the overall conference ‘very good' or ‘excellent'
Grass Roots was awarded preferred supplier status due to the success of this event.
