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Currys Staff Training Event
Deliver a product training experience to raise the levels of product knowledge among retail staff across the 500 stores
Revamp the roadshow approach used previously by Currys to train retail staff
Improve customer service.
Increase benefit-led sales, rather than just highlighting technology-based features
Involve 16 of Currys' core suppliers across a two week period
Development of PLC live! to build upon Currys' on-line learning initiative called ‘Product Learning Centre'
Strategic choice of five regional venues to address the target attendance of 260 staff at each event
Dynamic theming to reinforce awareness of the PLC website and Currys' overall training strategy
An interactive and fun experience for staff when ‘surfing' the on-line ‘supplier pages' at the event.
15% higher attendance levels than Currys' target
95% of staff rated the relevance of the training as ‘good' or ‘excellent'
100% of suppliers rated the event as better than previous Currys colleague events
The most successful brands saw sales spikes of up to 15% through Currys' stores.
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