Grass Roots picks up the Learning Experience Award at the IVCA LiveCom 2011 Awards
13th February, 2012
The events and communications division of Grass Roots won the Learning Experience award at the IVCA LIveCom 2011 Awards held on 27 January.
The Awards recognise the creativity, innovation and skill that can be found across all aspects the live events and experiential marketing industry. Grass Roots is delighted to be awarded for its Big Bang event, the UK Young Scientists & Engineers Fair 2011.
Taking place at ExCeL's International Convention Centre, London in March 2011, Grass Roots created an inspiring 3-day event for Big Bang Education CIC. The Big Bang is the UK's biggest celebration of Science, Technology, Engineering and Maths (STEM) careers. It aims to excite young people about future career choices and sustain and grow vital skill-levels within the country's STEM community. 2011's task was to increase visitor numbers whilst maintaining the stimulating experience.
Charles Moyle, Managing Director at Grass Roots Live, said: "It was great to be asked to manage this live experiential learning event for Big Bang Education CIC. The content and environment design needed to encourage a journey of discovery for school children aged 7-19 years, so we were very pleased to see an increase of 70% in delegate numbers over 2010. It is a tremendous achievement to win considering the other organisations that were shortlisted."
Grass Roots' work on the Danone Baby Nutrition Company Conference 2011 was also highly commended in the UK – Internal Experience category.
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