The events and communications division of Grass Roots won Best Domestic Conference of the Year at the inaugural Conference & Incentive Travel (C&IT) Excellence Awards.

The Awards were created to reward the very best conferences, meetings and incentives in the world, and only the most outstanding work is recognised. Grass Roots is delighted to be one of the inaugural winners for its work on the Danone Baby Nutrition UK Annual Conference 2011.

Taking place at the Eden Project & Retallack Resort in Cornwall, Grass Roots created a stimulating event theme for Danone Baby Nutrition, reflecting its key business areas through interactive plenary sessions and rotational break-outs, each brought to life through a theatrical concept. The syndicates included an Ambassadors' reception to emphasise the importance of representing Danone Baby Nutrition's products; a spy academy where delegates became 'rookie spies' for a briefing about environmental and community work; and a replica special baby care unit where staff could experience first-hand the positive impact of their premature baby feeding products. The Conference closed with a glittering Oscars ceremony in the unique Eden biospheres, followed by a sumptuous gala dinner and live entertainment.

Paul Nicholls, Client Relationship Director at Grass Roots said: "The nature of the venue created great opportunities for flexibility and creativity in the programme which, in turn, created logistical challenges but we are so pleased that the event concept has been such a success. The delegates truly enjoyed the experience and we have had top marks, from them that the key business messages the client needed to convey were clearly understood. We are very proud to receive this acknowledgement for our work with Danone Baby Nutrition".

Grass Roots' work on the Rolls-Royce World Dealer Conference was also a finalist in the Best Domestic Conference of the Year category and its work on the BMW Dealer Conference 2011 was shortlisted in International Event of the Year and won a Highly Commended award in the Automotive Event of the Year category.